The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.

Shot by photographer Annie Leibovitz, the ads focus on travel — a “core value” for the company that started in 1854 as a trunk-maker, the statement said.

Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed.

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